Built from your assets
Product pages use your approved copy, imagery, and specifications. Variations, sizes, and multipacks are set up the way your catalog is actually structured.
E-commerce company · Miami, Florida
Online retail is a discipline. We run it like one.
Apex Fides LLC buys at wholesale from brands and authorized distributors, then runs the retail side — listings, content, availability, customer response — inside the pricing and channel rules you publish.
How we price
MAP · MSRP
If a product is at risk of falling below MAP, we pause sales of that product until pricing is restored — whether the cause is ours or not.
Read the full pricing policyHow we work
What we do with your product once we buy it.
Professional online sales management, in the literal sense: one team owns the listing, the price, the stock position, and the customer on every item we carry.
Floors set at or above MAP
Automated pricing floors sit at or above your MAP, item by item, monitored daily and reset the day your policy changes.
Reorders forecast from sell-through
We plan reorders against real movement, so a product that is performing does not sit out of stock for three weeks and lose its position.
Answered in your brand’s voice
Buyer questions are answered within a business day. Anything that reads like a product defect reaches your team before it turns into a public complaint.
You hear it from us first
If your product turns up from a source that should not have it, we tell you. A clean channel is worth more to us than the extra volume.
Per item, on your schedule
Unit movement, stock on hand, and price history for every product we carry, sent on whatever schedule your team prefers.
Where we buy
Everyday consumer goods with repeat demand.
- Home & Kitchen
- Health & Personal Care
- Sporting Goods & Outdoor
- Household Essentials
- Pet Supplies
We do not carry products requiring cold chain, controlled distribution, or age verification. If your line sits next to the categories above, we are likely a fit.
Opening an account
Paperwork first, then purchase orders.
What we provide
- Your dealer or wholesale account application, completed in full
- Reseller certificate and the standard document package for opening a wholesale account, on request
- Written confirmation that we will operate under your MAP and channel policy
What we never do
- Source from unauthorized, grey, or unverified supply
- Redistribute inventory to other sellers, exporters, or liquidation channels
- Attach our offers to another party’s listings without permission
- Run price wars or use aggressive pricing tactics to win a sale
- Sell to the public from this site
Apex Fides — the highest point of trust.
Fides — Latin: good faith. The obligation to keep your word before any contract makes you. We took the name because it is the whole proposition: your pricing policy holds whether or not anyone is watching the listing that day.
Become a partner
Send a request and we will take it from there.
Tell us what you make. We come back with the products we are interested in, our documentation, and written confirmation that we will operate under your policy.
- Long-term partnerships
- Authorized channels only
- Regular wholesale orders
- Contract-based purchasing