Published policy
Everything below applies to every brand and every product we carry, from the day an account is opened. It is published in advance so it is on the record before anyone asks us for it.
Apex Fides LLC is an e-commerce company focused on long-term partnerships with brands and authorized wholesale distributors. This policy governs how we price, where we sell, where we buy, and how we respond when a brand raises an issue.
We honor the MAP and MSRP guidelines published by every brand we carry, on every channel where we sell. Our price comes from the brand’s policy sheet, not from what a competing seller happens to be doing this week. We do not run price wars and we do not use aggressive pricing tactics. Where a brand publishes no MAP, we price at or near MSRP.
If a product is at risk of falling below MAP, we pause sales of that product until pricing is restored.
The pause applies whether the cause is ours or not — an automated pricing rule, a promotion we did not run, a channel-side change we did not make. Every automated pricing floor we set sits at or above the brand’s MAP, item by item, and is reset whenever a brand updates its policy.
We sell only through the channels a brand has authorized for us. If we want to add a channel, we ask first and wait for the answer. We do not attach our offers to another party’s product listings without permission, and we do not sell products we are not authorized to sell.
What we purchase, we sell to end customers ourselves. We do not redistribute inventory to other sellers, exporters, jobbers, or liquidation channels, and we do not ship into territories a brand has not authorized.
We purchase from brands and their authorized distributors, never from unauthorized, grey, or unverified supply, at any price. Invoices and purchase records are retained for everything we buy, so the origin of any unit we have sold can be documented on request.
We use the brand’s own imagery and approved product copy, and we make no claim a brand has not made itself. We do not alter, rebundle, or repackage products. Where a brand publishes content standards, we work inside them.
We provide a completed dealer or wholesale account application, our reseller certificate, and the standard document package required to open a wholesale account, on request. We also confirm in writing that we will operate under your MAP and channel policy before the first order is placed.
One address handles brand matters: business@apexfides.com. We acknowledge an escalation the same or next business day and act on a pricing or content correction before debating it. If a brand asks us to stop selling a product, we stop.
These commitments take effect the day an account is opened and stay in force for as long as we carry the brand’s products. Where a brand’s own policy, dealer agreement, or channel terms are stricter than this document, the brand’s terms govern.
APEX FIDES LLC
2125 Biscayne Blvd, Ste 204 #26159, Miami, Florida 33137, US
business@apexfides.com
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